MOM’s / WOMEN JUST WANT TO HAVE FUN
87% percent of women say travel or a vacation is number one on their list of gifts they’d most like to receive. And, a majority of those (67%) say they would be willing to buy it for themselves. However, a majority of those respondents made it clear that a trip to a spa, sailing on a cruise, or even going on a no-fuss packaged tour are the three most favored options among their top choices for travel.
(Hint: spare them the planning and organizing, guys – and just arrange for an overnight or weekend getaway. Local spas have gift certificates that include enough pampering for any Mom.)
Most women (74%) define fun as freedom and socializing, but admit that household responsibilities (51%), work (26%), and just being too tired (33%) were the major obstacles to having fun. It is not surprising then, that travel – with its promise of no housework, the thrill of something new, and being with friends and family – comes in number one with most women.
A close second was jewelry. Among those respondents almost half say they would like to find a ring among their gifts, twenty percent prefer earrings, and sixteen percent say a necklace or chain would be the perfect gift.
(Hint: A big hit with moms and grandmothers is a ring or bracelets with children’s… or grandchildren’s birthstones. Watch out for earrings – make sure you know whether your fair lady has pierced ears, not everyone does!)
SURPRISE
Technology and electronic equipment rank third overall with the women in the study. Most of the women in this group want a new laptop (30%) or a digital camera (25%).
However, rather than wanting to boast about their latest high-tech gadget, the study suggests that women rather look at the end result of technology – that is, staying in touch with loved ones – whether through e-mails and instant messages or sharing photographs online. And as evidence of women’s comfort level with electronic equipment, a whopping 82% of those surveyed say they would buy these items for themselves.
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